September 14, 2017
Taylor Products, a company best known for their scales and thermometers, has in recent years acquired and expanded their retail product portfolio with a wide variety of consumer products including kitchen accessories, beverage and travel products.
As more and more of their product sales are moving to online retailers, short product demo videos were needed to boost online sales. Taylor contact PUREi to create short video series for a couple of their product lines. The approach was simple, clean product demos shot in a lifestyle setting with no voice over. Simple motion graphic elements overlaid onto beautiful product footage conveyed product features and benefits in a compelling and concise manner.