January 9, 2015
Tribeca Flashpoint, a Chicago based media, arts and communications college, selected PUREi to create the school's new logo and corporate identity system. PUREi was one of a number of firms initially invited to create a first round of logo concepts for the college. The college would then choose the firm they felt came up with the best representation of what they were looking for to partner with on the new identity development project. The new identity system was based on a tiered design approach that encompassed the overall school's identity as well as sub-identity systems for the various curriculums within the college.