Ulta Beauty Partners With PUREi For Their BOPIS Launch

January 27, 2020

Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. 

Ulta has worked with PUREi for over 8 years, and recently approached PUREi about creating a 30 second hype video for their BOPIS (buy online - pickup in store) customer experience. PUREi began developing a script that would efficiently detail the ease and simplicity of Ulta’s new BOPIS offering. Once a script and storyboard was fully developed, casting and location scouting began.  The shoot was done across multiple locations and post production happened fast and furious to meet a tight deadline. The challenge was to create excitement about this new launch and keep the tone fun, bright, and energetic.