Vaxcel International, a leading supplier of residential lighting products, chose PUREi to produce a fun, engaging consumer facing video for their new Smart Lighting product line. The video was shot in residential settings and quickly communicated the automatic night and motion sensing functions of the product line in the context of everyday lifestyle scenarios and uses. The result was a vibrant, effective video that Vaxcel will distribute to their retailers for product promotion, as well as for their social & online promotion efforts.
